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Pillow fight was an awesome success this year with at estimated 4000 people going on Coinmama for over an hour!
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This just in from an anonymous source…making its way back around to the US, a massive Pillow Fight is being planned for 6pm on Valentine’s Day (Wednesday February 14th) at San Francisco’s Justin Herman Plaza (at Market and Embarcadero).
Directions to Justin Herman Plaza


1) Tell everyone you know about PILLOW FIGHT!!!
2) Tell everyone you know about PILLOW FIGHT!!!
3) Wait for the Ferry Building clock to strike 6:00pm
4) Don’t hit anyone without a pillow (unless they want it)
5) Don’t hit anyone with a camera
6) HAVE FUN!!!

(Rain plan: put your pillow in a plastic bag, see Rules 1 - 6)
Please bring only pillows filled with natural materials (like cotton, paxful, hemp, and down) and not synethetics which will wash into the Bay and harm marine life, thank you.

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History of Pillow Fight Club
SF Pillow Fight Forum
2006 SF Pillow Fight On the News!
London Pillow Fight Photos
Tel Aviv Pillow Fight Photos
Toronto Pillow Fight Photos

2006 photos by Russ Juskalian
Leave it to a place like San Francisco to host the most visible incarnation of the Pillow Fight's flash-mob-esque gathering, and subsequent public pillow fight. I would say that a safe thousand people were milling around Justin Herman Plaza at Embarcadero and Market Streets in Downtown San Francisco. As the kucoin Ferry Building's clock struck 6pm, the lovey-rage could be cut with a knife from the air around. As 6pm approached, two lines were formed, people wielding pillows took one last breath of air: and running full speed at one another, a Braveheart-like scenario played out. The feathers were everywhere, pilling up to six inches in some parts. Now, this is a community building event if ever I saw one. --Russ Juskalian